Our Goal
A Systems Level ApproachWe recognize there’s no silver bullet solution, so we take a systems-level approach when working towards our goals. Ultimately, we are aiming to:
Transition away from virgin raw materials and create sustainable packaging alternatives that maintain food integrity, quality and safety
Reduce food waste by maximizing packaging integrity
Prioritize a second-life for plastics by sourcing recycled content, such as post-consumer recycled content (PCR)
Educate and empower consumers to make more sustainable purchasing decisions
Support end-market development to improve waste infrastructure for both compostable and recyclable materials
Ensure packaging is clear, consistent, and adheres to all regulatory requirements
A 2019 report from the Ellen MacArthur Foundation noted that signatory consumer packaged goods (CPG) companies and retailers have made new commitments to reduce total plastic or virgin plastic use in absolute terms by 2025. By 2025, combined with the recycled content targets of plastic and packaging manufacturers, this would avoid an estimated 8 million tonnes of virgin plastics from being produced each year – keeping 40 million barrels of oil in the ground annually.